Enchanted Empire Essay

Enchanted Kingdom

" The Magic is here now "

(Case No . 3)

A requirement for the course MBA 209 030 (MARKETING MANAGEMENT) Under Prof. Gorgonio T. Curato, Ph. G.

Submitted simply by:

MARY CHARISS T. ALIAS

JOCELYN C. BOCAFIGURA

ERIC JOHN To. COÑATE

FRIDA LEN N. PALERMO

JOCELYN YNCHAUSTI

Come july 1st 21, 2012

I. SYNOPSIS

An " imported” amusement park image was your primary advertising point in the conceptualization of Enchanted Kingdom. With course AB as its target market, the park used heavily on resources to make it meet up with international requirements, rides were imported from abroad and crew will be trained via Disney, UNITED STATES. Initially, the admission value was at top quality as it was wedding caterers to the high social classes in the country yet after overall economy it followed marketing strategies that cater to other social classes. The developing popularity of departmental stores had also become a concern in maintaining area attendance. Fresh marketing strategies should be considered in order for the park to be viable and also to be able to grow further. 2. STATEMENT IN THE PROBLEM

Tips on how to increase and level area attendance to assure viability and expansion of Enchanted Empire? III. EXAMINATION AND DISCUSSION:

A. Talents:

1 . Several fantastic idea zones

2 . 21 trips and interesting attractions imported by USA, Germany and Japan 3. Fireworks display every weekend

four. Accredited by International Amusement park Inc.

5. Crew associates received training from Disney USA

N. Weaknesses

1 . High entrance price

2 . Long waiting around time for an important ride

several. Fluctuating Require

4. Skinny crowd during lean several weeks is unable to make up for the fixed cost five. No fresh rides to get added interest

C. Options

1 . Ample space for additional expansion

2 . Class C(middle class) and D(lower middle section class) could be targeted more to increase presence 3. Specific seasons support boost number of guests

M. Threats

1 . The breakthrough of shopping malls, movies residences and places, specifically Splash Island 2 . Weak require

3. Regional...